“Unbox your phone”. That’s the message behind the newest flagship device by Samsung, revealed today in a conference that was live streamed on Samsung’s Facebook page and YouTube channel.

Highlights of the new Galaxy S8 and S8+:

• Bixby – the intelligent AI software (ahem, Siri competitor), integrated with the Camera app and other default Samsung apps. You invoke Bixby by pointing the camera at the object of interest or speak to it.
• No bezels – Over 90% display to body ratio
• Curved edge display by default – where the curved display was a feature exclusive to the plus versions earlier, now it’s available to both models

Below is the full reveal video.